This is for the PR intern or whoever is in charge of throwing more lighter fluid on BC’s flaming trainwreck. I speak Marketese you see, was pretty darn good at my job too and rebranding is only cost-effective if you’ve got something people want to buy. No one wants to buy Brand SoFail and I mean no one. There is nothing about her that is remotely appealing; no talent, no charisma, no style, nada. I mean one could argue that fidget spinners aren’t very useful either but at least they look cool and are entertaining. My point is don’t bother, you’ll only waste time, money and valuable shelf space. In the end she’ll just get chucked into the Bargain Bin and you don’t want BC to end up there as well…