Cooke made the mistake of taking too much focus off of Ironbark himself. Benedict suffered from Main Character Syndrome. “PR BS (like the ShamWow) helps my image.” Sure it does Benedict! If stuck-up, tacky and thirsty is what you’re aiming forš¤¦. Why do you get mad at me and throw tantrums when I point out what even the critics are noticing? What did Vincent say about staying in this mess? Oh yes, “They’ll drag him down, down, down…”