by the time you have to hire crisis management PR, people already hate you.
Nothing will swing their reputations back because every thing they do will be scrutinized as insincere crisis PR from SS.
Her sugars will still support them, the people with eyes and an ounce of intelligence will still loathe them, and the people “on the fence” will just be annoyed by being bombarded with sickening obvious PR stunts.
And on top of it the are using $ meant for charity to pay the shadiest, sleaziest PR firm on earth.
She was very vocal about the #metoo movement when she was on that dreaded panel with w&k so what gives?
It’s called hypocrisy.