An easily identifiable example of an actor who truly knows his brand is Benedict Cumberbatch, who embraces his “brooding, intense, cerebral” brand. Whether he’s doing a drama or comedy, he will always be brooding, intense, and cerebral. Of course, he has many other positive attributes and is a well-rounded, talented actor, but when you boil it down, those three things are the brand we expect and want from him.
