Two words:
Dr. Strange.
Erm…The Sun is definitely a trash mag, so is Kneepads and The Star. BC and the ShamWow have been in all of them, on the cover of the former many times. Oh and this new “enlightened” angle Marvel is taking with BC? Isn’t going to work because he’s not dealing with his own personal problems. Most people are going to roll their eyes. All they see now is a public school boy with his head so far up his ass it’s got it’s own classroom. They are probably asking themselves if that’s where this Bono-wannabe “meditates” *snort*. Regardless of what was going on with WHM they never should have changed BC’s public persona to the extent that they did. The damage is already done and the only way to get back him back to where he was in terms of popularity is to allow him to break out of the Beigebatch role (including the fauxmance) completely.