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Reading that list of showmance brand endorsements made me a little queasy. No wonder Martin Freeman distanced himself from Benedict. I’m not sure I like what he’s become either.

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gatorfisch:

jazziedu:

annashipper:

I don’t mind the endorsements.  He’s not the first celebrity to endorse brands, he won’t be the last.  What I do have a problem with is the fact that his coat tail riders (I’m looking straight at you Baity Joe) have no tact, and it ends up being waaaaaaaaaay too obvious.

At least we still get DressesInTheDarkBatch whenever he’s not trying to prove he’s a real family man whose wife and children are not PR stunts, so there’s that…  ;o)

That is all true. @annashipper. Your nonny has got a point here. I think the same about MF and BC. They are just professional colleagues, but not friends. Martin does not like what has become of BC. It is the opposite of what he believes in.

Sigh. There’s a difference between being a paid spokesperson and being a sneaky spokesperson, though.

Exactly, everyone knows celebs plug stuff but when they try to be overly sneaky about it? It looks like they are trying to fool their audience and it also gives the impression that we only matter as consumers. If your thirsty friends are constantly piggybacking off you as well? You are going to lose a lot of credibility along with respect… 

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